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	<title>Writing Blogger</title>
	<link>http://writingblogger.com</link>
	<description>"I love being a writer. What I can't stand is the paperwork." -- Peter De Vries</description>
	<pubDate>Thu, 12 Jul 2007 02:32:50 +0000</pubDate>
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		<title>How to tell narrative stories in an online world?</title>
		<link>http://writingblogger.com/2007/07/11/how-to-tell-narrative-stories-in-an-online-world/</link>
		<comments>http://writingblogger.com/2007/07/11/how-to-tell-narrative-stories-in-an-online-world/#comments</comments>
		<pubDate>Thu, 12 Jul 2007 02:32:50 +0000</pubDate>
		<dc:creator>info</dc:creator>
		
		<category>Uncategorized</category>

		<guid isPermaLink="false">http://writingblogger.com/2007/07/11/how-to-tell-narrative-stories-in-an-online-world/</guid>
		<description><![CDATA[The quandary is pretty much the same across websites. The kinds of content that really grab our attention as readers of print publications and viewers of television and movies are narratives, stories with a beginning, middle and an end. But online, content is almost never expressed that way &#8212; for business and commercial sites, anyway.
So [...]]]></description>
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		</item>
		<item>
		<title>Why you should use summaries</title>
		<link>http://writingblogger.com/2007/05/23/why-you-should-use-summaries/</link>
		<comments>http://writingblogger.com/2007/05/23/why-you-should-use-summaries/#comments</comments>
		<pubDate>Wed, 23 May 2007 20:00:49 +0000</pubDate>
		<dc:creator>info</dc:creator>
		
		<category>Uncategorized</category>

		<guid isPermaLink="false">http://writingblogger.com/2007/05/23/why-you-should-use-summaries/</guid>
		<description><![CDATA[Summaries at the top of your Web pages enhance the usability of your site by giving users a way to quickly understand what content will be displayed on a Web page, and whether it is relevant to them.
As Web usability guru Jakob Nielsen has written many times, Web users don&#8217;t like to spend any more [...]]]></description>
		<wfw:commentRss>http://writingblogger.com/2007/05/23/why-you-should-use-summaries/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Why crisp, clear &#038; useful always beats vague, unspecific language online</title>
		<link>http://writingblogger.com/2007/04/02/why-crisp-clear-useful-always-beats-vague-unspecific-language-online/</link>
		<comments>http://writingblogger.com/2007/04/02/why-crisp-clear-useful-always-beats-vague-unspecific-language-online/#comments</comments>
		<pubDate>Mon, 02 Apr 2007 18:56:52 +0000</pubDate>
		<dc:creator>info</dc:creator>
		
		<category>Copywriting</category>

		<category>Writing for the Web</category>

		<guid isPermaLink="false">http://writingblogger.com/2007/04/02/why-crisp-clear-useful-always-beats-vague-unspecific-language-online/</guid>
		<description><![CDATA[Have you ever read a blog post or an article online that started out strong &#8212; meaning, you guessed from the beginning that you were going to learn something that could benefit you or your business in a concrete way &#8212; only to be disappointed once you reached the end?
It&#8217;s a common trap writers get [...]]]></description>
		<wfw:commentRss>http://writingblogger.com/2007/04/02/why-crisp-clear-useful-always-beats-vague-unspecific-language-online/feed/</wfw:commentRss>
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		<item>
		<title>&#8220;Bucket&#8221; and the evolution of corporate-ese</title>
		<link>http://writingblogger.com/2007/03/30/bucket-and-the-evolution-of-corporate-ese/</link>
		<comments>http://writingblogger.com/2007/03/30/bucket-and-the-evolution-of-corporate-ese/#comments</comments>
		<pubDate>Fri, 30 Mar 2007 12:03:29 +0000</pubDate>
		<dc:creator>info</dc:creator>
		
		<category>Corporate-Speak Writing</category>

		<guid isPermaLink="false">http://writingblogger.com/2007/03/30/bucket-and-the-evolution-of-corporate-ese/</guid>
		<description><![CDATA[Tuesday&#8217;s Wall Street Journal has a fascinating piece about how the term &#8220;bucket&#8221; has come to replace &#8220;silo&#8221; and &#8220;basket&#8221; as one of the business world&#8217;s most-used words, both with clients and customers and internally among employees and managers.
I&#8217;ve never really understood why, but I&#8217;ve always been fascinated by how terms like these get into [...]]]></description>
		<wfw:commentRss>http://writingblogger.com/2007/03/30/bucket-and-the-evolution-of-corporate-ese/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Readers like online more than print?</title>
		<link>http://writingblogger.com/2007/03/29/readers-like-online-more-than-print/</link>
		<comments>http://writingblogger.com/2007/03/29/readers-like-online-more-than-print/#comments</comments>
		<pubDate>Thu, 29 Mar 2007 13:25:52 +0000</pubDate>
		<dc:creator>info</dc:creator>
		
		<category>Uncategorized</category>

		<guid isPermaLink="false">http://writingblogger.com/2007/03/29/readers-like-online-more-than-print/</guid>
		<description><![CDATA[That&#8217;s the surprising conclusion &#8212; to say the least &#8212; from a new eyetrack study released this week from the Poynter Institute at the American Society of Newspaper Editors conference.
Among the findings were that when Web users read a story online, on average they read 77 percent of the story, compared to 62 percent for [...]]]></description>
		<wfw:commentRss>http://writingblogger.com/2007/03/29/readers-like-online-more-than-print/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Words that work</title>
		<link>http://writingblogger.com/2007/03/26/words-that-work/</link>
		<comments>http://writingblogger.com/2007/03/26/words-that-work/#comments</comments>
		<pubDate>Mon, 26 Mar 2007 13:29:02 +0000</pubDate>
		<dc:creator>info</dc:creator>
		
		<category>Writing Books</category>

		<guid isPermaLink="false">http://writingblogger.com/2007/03/26/words-that-work/</guid>
		<description><![CDATA[I&#8217;ve stumbled across a book recently that seems promising/interesting, Republican pollster Frank Luntz&#8217;s Words That Work (It&#8217;s Not What You Say, It&#8217;s What People Hear). Not that I&#8217;m in agreement with the author on a lot of things, but I&#8217;m intrigued by his arguments on how the words and phrases we as writers use influence [...]]]></description>
		<wfw:commentRss>http://writingblogger.com/2007/03/26/words-that-work/feed/</wfw:commentRss>
		</item>
		<item>
		<title>What should I do with my (writing) life?</title>
		<link>http://writingblogger.com/2007/03/23/what-should-i-do-with-my-writing-life/</link>
		<comments>http://writingblogger.com/2007/03/23/what-should-i-do-with-my-writing-life/#comments</comments>
		<pubDate>Fri, 23 Mar 2007 14:17:44 +0000</pubDate>
		<dc:creator>info</dc:creator>
		
		<category>The Writing Life</category>

		<guid isPermaLink="false">http://writingblogger.com/2007/03/23/what-should-i-do-with-my-writing-life/</guid>
		<description><![CDATA[It&#8217;s Friday, and for me this day of the week always seems like it&#8217;s time for reflection. Lately I&#8217;ve been reading Po Bronson&#8217;s What Should I Do With My Life?, a collection of essays/interviews/stories with about 70 people on how each struggled to find &#8212; or failed to find, or still was struggling to find &#8211; the [...]]]></description>
		<wfw:commentRss>http://writingblogger.com/2007/03/23/what-should-i-do-with-my-writing-life/feed/</wfw:commentRss>
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		<item>
		<title>Back soon&#8230; and news about Google&#8217;s Pay-Per-Transaction ads</title>
		<link>http://writingblogger.com/2007/03/21/back-soon-and-news-about-googles-pay-per-transaction-ads/</link>
		<comments>http://writingblogger.com/2007/03/21/back-soon-and-news-about-googles-pay-per-transaction-ads/#comments</comments>
		<pubDate>Wed, 21 Mar 2007 15:38:00 +0000</pubDate>
		<dc:creator>info</dc:creator>
		
		<category>Uncategorized</category>

		<guid isPermaLink="false">http://writingblogger.com/2007/03/21/back-soon-and-news-about-googles-pay-per-transaction-ads/</guid>
		<description><![CDATA[Crikey!!! I&#8217;ve been away for two weeks now from the blog, so please pardon the lack of posts. I&#8217;ll be back on top of things soon, as I&#8217;ve been a little underwater with work (a good problem to have, I&#8217;m sure you&#8217;d agree).
In the meantime, check out this news from Google on their new pay-per-transaction [...]]]></description>
		<wfw:commentRss>http://writingblogger.com/2007/03/21/back-soon-and-news-about-googles-pay-per-transaction-ads/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Why you should (almost) never use the two most-used words on the Web</title>
		<link>http://writingblogger.com/2007/03/07/why-you-should-almost-never-use-the-two-most-used-words-on-the-web/</link>
		<comments>http://writingblogger.com/2007/03/07/why-you-should-almost-never-use-the-two-most-used-words-on-the-web/#comments</comments>
		<pubDate>Wed, 07 Mar 2007 18:09:07 +0000</pubDate>
		<dc:creator>info</dc:creator>
		
		<category>Copywriting</category>

		<category>Writing for the Web</category>

		<guid isPermaLink="false">http://writingblogger.com/2007/03/07/why-you-should-almost-never-use-the-two-most-used-words-on-the-web/</guid>
		<description><![CDATA[Ever since the dawn of the Internet age a little over a decade ago, the most common prompt to get users to view another page on millions of sites across the Web has been the ubiquitous &#8220;click here.&#8221; No matter how many Web consultants have railed against them in work for clients large and small, those two [...]]]></description>
		<wfw:commentRss>http://writingblogger.com/2007/03/07/why-you-should-almost-never-use-the-two-most-used-words-on-the-web/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How To Find Fresh Angles on Existing Copy</title>
		<link>http://writingblogger.com/2007/03/06/how-to-find-fresh-angles-on-existing-copy/</link>
		<comments>http://writingblogger.com/2007/03/06/how-to-find-fresh-angles-on-existing-copy/#comments</comments>
		<pubDate>Wed, 07 Mar 2007 00:01:54 +0000</pubDate>
		<dc:creator>info</dc:creator>
		
		<category>Copywriting</category>

		<category>The Business of Freelancing</category>

		<guid isPermaLink="false">http://writingblogger.com/2007/03/06/how-to-find-fresh-angles-on-existing-copy/</guid>
		<description><![CDATA[If you&#8217;ve ever been tasked with editing, re-writing or writing from scratch copy for a corporate Web site, you&#8217;re familiar with what a daunting task it can sometimes be. Often, corporate writing contains little concrete, usable, practical information that you can get your arms around, so to speak, and it&#8217;s often difficult to decipher exactly [...]]]></description>
		<wfw:commentRss>http://writingblogger.com/2007/03/06/how-to-find-fresh-angles-on-existing-copy/feed/</wfw:commentRss>
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