If you’ve ever been tasked with editing, re-writing or writing from scratch copy for a corporate Web site, you’re familiar with what a daunting task it can sometimes be. Often, corporate writing contains little concrete, usable, practical information that you can get your arms around, so to speak, and it’s often difficult to decipher exactly […]
Entries Tagged as 'The Business of Freelancing'
How To Find Fresh Angles on Existing Copy
March 6th, 2007 · No Comments
Tags: Copywriting · The Business of Freelancing
Where’s the “Blue Ocean” for Business Writers?
December 22nd, 2006 · No Comments
A book I haven’t yet read — but have read quite a bit about lately — that keeps popping up in the back of my mind is W. Chan Kim’s and Renee Mauborgne’s “The Blue Ocean Strategy,” a book about the situation businesses face in trying to catapult themselves out of the “red ocean” of […]
Tags: The Business of Freelancing
3 Great Marketing Resources for Independent Writers
December 19th, 2006 · No Comments
Of all the books and articles that have been written over the past several years about how to succeed as a freelance writer or copywriter, a relative handful actually offer specific, practical advice on how to get started and market oneself successfully to potential clients. I’ve put together a list of just a few tips […]
Tags: The Business of Freelancing
Trolling online vs. finding clients offline
December 17th, 2006 · 1 Comment
A familiar refrain I’ve seen on many a freelance writing blog is the age-old lament about the lack of opportunities to get paid a decent wage for freelance writing. Many, many writers it seems spent lots of time on sites such as Craigslist, elance, Guru.com and others in search of jobs that often don’t pay […]