Have you ever read a blog post or an article online that started out strong — meaning, you guessed from the beginning that you were going to learn something that could benefit you or your business in a concrete way — only to be disappointed once you reached the end?
It’s a common trap writers get […]
Entries Tagged as 'Copywriting'
Why crisp, clear & useful always beats vague, unspecific language online
April 2nd, 2007 · No Comments
Tags: Copywriting · Writing for the Web
Why you should (almost) never use the two most-used words on the Web
March 7th, 2007 · 2 Comments
Ever since the dawn of the Internet age a little over a decade ago, the most common prompt to get users to view another page on millions of sites across the Web has been the ubiquitous “click here.” No matter how many Web consultants haveĀ railed against themĀ in work for clients large and small, those two […]
Tags: Copywriting · Writing for the Web
How To Find Fresh Angles on Existing Copy
March 6th, 2007 · No Comments
If you’ve ever been tasked with editing, re-writing or writing from scratch copy for a corporate Web site, you’re familiar with what a daunting task it can sometimes be. Often, corporate writing contains little concrete, usable, practical information that you can get your arms around, so to speak, and it’s often difficult to decipher exactly […]
Tags: Copywriting · The Business of Freelancing
What makes great Web copy? Answers to Users’ Questions.
March 5th, 2007 · No Comments
It all starts with the search. Unless you own a domain name that’s already highly well known, search queries are the vehicle through which most, if not all, of your visitors will arrive at your Web site. And what they’re going to be looking for, before they’ve thought of a product or service you might […]
Tags: Copywriting · Web Content Strategy
4 Ways To Make Your Website “Pop” in Search Results
December 20th, 2006 · No Comments
Getting your website to the top of the search results in Google or any other search engine these days is a tall order for every writer. With so many writer’s websites already on the Web, the competition is indeed stiff, and it’s important to be patient and allow optimizing tips you incorporate into your site […]
Tags: Copywriting · Writing for the Web