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How to tell narrative stories in an online world?

July 11th, 2007 · No Comments

The quandary is pretty much the same across websites. The kinds of content that really grab our attention as readers of print publications and viewers of television and movies are narratives, stories with a beginning, middle and an end. But online, content is almost never expressed that way — for business and commercial sites, anyway.

So how do we do it? How do we communicate ideas and thoughts in a way that fits in within our natural receptiveness as humans to narrative stories? This will be the first of a few posts that will explore that theme, and feel free to chime in with ideas of your own.

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