Summaries at the top of your Web pages enhance the usability of your site by giving users a way to quickly understand what content will be displayed on a Web page, and whether it is relevant to them.
As Web usability guru Jakob Nielsen has written many times, Web users don’t like to spend any more time than they need to scanning pages for the content they’re looking for. They want to find what they’re looking for quickly and easily, and anytime you can make that task easier for them, you’re making your site exponentially easier to use.
That’s why page-top summaries of the content that appears in greater detail below are a particularly effective way to make your site more usable. For an example, check out CNN.com’s Story Highlights, which you can find on any full story page on the site.
Summaries can be bolded (like the one above) or simply placed into a bulleted list, or even highlighted with the introductory title “Summary” placed before them.
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